Overview

The next partnership was with an AI software tool that made smart trades based on the current market, essentially it's like having warren buffet over your shoulder. We approached them and while on a discovery call we identified avenues to increase subscriptions.

Targets

The goal was to use TikTok ads to increase the revenue. This social site was chosen because the target consumer was best located on TikTok but also because the potential for growth

Results

The implementation of the strategy led to positive improvements in the performance of the Facebook ad campaigns. We offered a free trial to the AI tool aimed at new traders who were scared to risk and lose their money. Once we've provided them value, they bought the subscription plan to continue their journey.

Outcome

During the testing phase, multiple audiences, creatives, copies, and other elements were evaluated to determine which ones yielded the highest conversion rates. The ads that performed best were assigned a higher budget and closely monitored. This strategy, combined with the targeting of a niche market, was key to the success of the campaign.